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Small businesses in the modern age seem to have cracked the code of branding through custom packaging. That is why the demand for custom boxes, packaging sleeves, personalized inserts, and custom labels is consistently on the rise.

According to several surveys and studies, branded packaging can turn out to be a silver bullet for brands looking to add value to their products. You may want to consider a few things to have a better idea of how custom packaging can help businesses elevate their brands and products.

• According to a survey, about 72% of consumers say that packaging design influences their decision to purchase a product.
• About 71% of consumers say that they are more willing to buy a product packed in paper or cardboard packaging.
• 60% of online customers say they become more excited when receiving a product packed in branded or gift-like packaging.
• 50% of consumers say that they are more than willing to recommend a product to their friends and family members if it comes packed in branded packaging materials.

Not to mention, branded packaging continues to be a vital factor in the branding of a product. Now, we will discuss some custom packaging methods small businesses can use to stay on top of their branding game.

Highlighting what makes your brand unique

With the help of professional packaging, you can show off your unique selling point, something that makes your brand distinguishable from the others.

For this purpose, the best option to consider is the use of custom boxes that allow you to underline what makes your product and services unique. These boxes also allow you to print branding and personalized elements to let your clients know that you care for their positive experience.

Customized packaging design with your brand in mind

With the help of branding packaging, you can encourage your customers to remember you long after the purchase. Well-designed packaging can run your first-time buyers into repeat customers. They may even turn into your brand advocates if your product packaging resonates with them.

Think of social media marketing you get free of cost when your customers discuss your products with other people on different platforms.

But, taking the product packaging to the next level doesn’t necessarily require you to switch to custom boxes. You can work on other factors to get the job done in your favor. You will also have to see whether your product needs custom packaging in the first place. Your budget is also a factor you cannot ignore.

One of the best ways to make the product packaging attractive without using custom boxes is using packaging sleeves with custom designs. These sleeves are less expensive and allow for high-quality printing.

Adding personalized touches through custom inserts

You will have to think of the box inside if you want to add a WOW factor to your product packaging. That’s where the concept of custom inserts comes in. These inserts can be a logo sticker, a flyer, or a calendar. You can also add greeting cards to the packaging to make the overall packaging design more attractive.