Packaging plays a crucial role in your product sales. It can encourage or discourage your customers to buy.
An example of the impact of packaging is the banishment of branding images on cigarette packaging in Australia. It resulted in an overall drop in cigarette sales across the country. In other words, the Government of Australia was able to reduce smoking in the country with plain packaging.
Getting started with custom packaging
Remember, badly designed packaging can cause people to turn away from your product and brand. On the other hand, well-designed packaging can attract those people.
The product packaging is the first thing your customers see. If you are promoting your product among an audience that doesn’t have first-hand knowledge of your brand, the only thing you can use to convince them to purchase from you is the product packaging.
So, it doesn’t matter whether you run a small business or an enterprise, custom packaging will help you enhance your sales significantly.
Another example that people are attracted towards an attractive product packaging is the rising popularity of unboxing videos. While the product itself is the central attraction of those videos, viewers also love to see video influencers removing the layers of packaging.
In most videos, influencers take some time to open the product box and make comments regarding the overall appearance of the package.
Type of custom packaging to choose
Not only does good packaging enhance your brand image but also justifies the price tag. That means your choice of product packaging is as necessary as the product itself. Sometimes, you have to leverage the emotions of your customers to sway them into choosing your product. With the help of the right packaging, you can dictate purchasing decisions to some extent.
- With the help of product boxes, you can define your brand in the best way possible. A product box contains branding elements along with information about the product. This box also protects your product from damage during shipping.
- If you are selling promotional kits or subscription boxes, you will need high-quality, sturdy mailers to protect your products from damage. These boxes remain ideal for selling stationery, jewelry, and other small items. Mailer boxes are usually made of corrugated cardboard, which continues to be a staple of the packaging industry due to its strength and reliability.
- Not many people think of shipping boxes for the branding of their products. But, these boxes provide entrepreneurs with an incredible opportunity to promote their businesses. You can print the inside and out of these boxes to tell people about your products and brands.
Choosing the box
It is necessary to get your product safely shipped from the factory to the store and then to your customers. At this point, you will also have to think of the size of the packaging box. A box that is too big for a product will occupy extra space in the truck and freight. As a result, you will have to pay extra for product shipping. On the other hand, a box that kills the breathing space for a product might end up damaging your goods. So, be sure to use a box that protects your product in the best possible way without occupying extra space on the truck.
